The Las Vegas Convention and Visitors Authority released its 2018 annual Visitor Profile Study. Of note is the analysis of data regarding entertainment behavior by visitors to the destination. Below are the direct excerpts regarding entertainment in Las Vegas that can help you in planning future entertainment opportunities in town.
EXECUTIVE SUMMARY – ENTERTAINMENT
Similar to last year, nearly six in ten (58%) visitors in 2018 attended shows during their current stay. Nearly six in ten of all visitors who saw shows saw a lounge act (up from 2016 and 2017), while fewer visitors saw a Broadway/production show or a big-name headliner show. The 2018 Las Vegas visitor was less likely than last year to go to a bar without a cover charge, either those in hotels or free-standing. They were also less likely than 2016 or 2017 visitors to visit nightclubs with or without cover charges, pool parties or day clubs, or other paid attractions in Las Vegas. These findings are correlated with the increased number of repeat visitors as well as the increase in visitors lodging with friends and relatives, away from hotel bars, lounges, nightclubs, and day clubs.
Fifty-eight percent (58%) of visitors attended shows during their stay, about the same as last year (59%).
In 2018, 58% of visitors who saw a show in Las Vegas went to a lounge act, up from the past two years. Twenty-four percent (24%) of these visitors went to
Visitors who saw shows were asked how many shows of each type they saw. The average number of shows attended was highest for visitors who saw comedy revues (1.5) and lounge acts (1.4). Visitors saw an average of 1.2 production and Broadway-type shows (up from last year), 1.3 celebrity DJ shows (up from last year), 1.1 headliners, 1.1 impersonators/tribute shows, 1.0 magic shows, and 1.3 sporting events.
Visitors who did not attend any shows while in Las Vegas were asked why.
View the complete LVCVA Visitor Profile Study online.